Talk is cheap. Print it.
Somebody said it. Now it's on a shirt.
What this isLines that got said out loud and were too good to leave in the air. No slogans written by a committee, no motivational posters. Overheard, remembered, printed.
How they're madeEvery design is set in The Press — the same tool, five treatments, one transparent file at 4500 × 5400. What you see here is exactly what prints.
Six shelvesThe house is deadpan: things said flatly that land harder for it. Blabwear is the half that shouts. Swellwear is what gets said in the water, waiting on a wave that mostly doesn't come. Dinkwear is overheard at the courts at 7am. Huckwear is for anyone who has ever thrown a disc and then watched it. Milewear is what gets said at mile 20, before the sun is up.
Wearsay. Said plainly, printed plainly. The joke is that it isn't trying to be one.